Duration:
2 Years

Intakes:
Jan 11th & 12th, May 10th & 11th, July 5th & 6th, Sept 6th & 7th

Campus:
HELP Damansara

Level of Study:
Diploma

Faculty:
Department of Management Studies

Course Code:
KPT/JPS (N/342/4/0222)(MQA/PA11385)07/24

About this course

  • This course provides students with a comprehensive education in all aspects of Marketing.
  • It aims to equip students with the knowledge and practical skills in marketing which will enhance their competency to complete their assigned task.
  • This course provides sufficient theoretical knowledge and skills to explore latest development of the discipline.
  • The encouragement of critical thinking and application of academic rigour embedded in the learning outcomes will prepare graduates for emergent needs of profession and the discipline.
  • The programme adequately prepares students for admission into the second year of management or business related programmes.

Total Course Fees

RM 29,700

Subject Listing

SEMESTER 1
  • Fundamentals of Management
  • Principles of Accounting
  • Business Communication
  • Principle of Marketing
  • Business Mathematics
SEMESTER 2
  • Principles of Economics
  • Personal Development
  • Business Law
  • Business Statistic
  • Cost Accounting
SEMESTER 3
  • Bahasa Komunikasi 1*
  • Pengajian Malaysia 2**
  • Bahasa Kebangsaan A***
  • Communication & Writing Skills
  • Organizational Behaviour
  • Entrepreneurial Venture 1
SEMESTER 4
  • Service Marketing
  • Operations Management
  • Consumer Behaviour
  • Marketing Management
  • Business Ethics
SEMESTER 5
  • Business Economics
  • International Business
  • Integrated Marketing Communication
  • Digital Marketing
  • Marketing Research
SEMESTER 6
  • Introduction to Malaysian Tourism
  • Community Service 1
  • Corporate Finance
  • Entrepreneurship Venture 2

*International Students **Local Students ***Local Student without credit in SPM Bahasa

Entry Requirements

Applicants must have one of the following Entry requirements:
  • SPM / O-Level 3 credit (Including a pass in SPM Bahasa Malaysia and Sejarah)
  • UEC 3 Bs
  • Certificate Pass with 2.00
  • SKM Level 3 in a related field and pass SPM with at least level 1 credit
  • Sijil Kolej Komuniti Pass Sijil Kolej Komuniti that is equivalent to Level 3 MQF in a related field and pass SPM with at least 1 credit
  • STPM Gred C (CGPA 2.00) in 1 subject
  • Others Equivalent qualifications recognised by the Malaysian Government (MQA)

Academic Pathways

Why UOD Programmes @ HELP?

 
  • Top 10 UK Business Programme (Guardian University Guide 2019)
  • Rated Gold in Teaching Excellence Framework, UK (TEF) 2017
  • Ranked 29th in the 2019 Guardian University Guide, UK
  • 10 Days Unique Exposure Trip to University of Derby, UK*